Krutika Adani
Shareholders greenlight the shift, making Méliuz the first publicly-listed company in Brazil with Bitcoin as its core treasury strategy.
Méliuz bought 274.52 BTC at an average price of $103,604, bringing its total holdings to 320.3 BTC—worth over $33 million.
The firm will accumulate BTC “accretively” to maximize Bitcoin per share, signaling a full strategic repositioning around Bitcoin.
Since its initial purchase in March, Méliuz stock (CASH3.SA) has surged 117%, outperforming peers on the Brasil Bolsa Balcão.
With a cashback user base of 30 million, Méliuz is set to blend mass fintech adoption with long-term Bitcoin conviction.