GameStop to Accumulate Bitcoin as Board Approves Treasury Strategy

GameStop is set to invest part of its multibillion-dollar cash reserves into Bitcoin and stablecoins, marking a strategic shift in its treasury policy.

GameStop’s board unanimously approved the plan, allowing the company to allocate corporate cash—and potentially future debt issuances—toward digital assets.

Earlier this year, CEO Ryan Cohen sparked speculation with a cryptic post featuring Bitcoin advocate Michael Saylor. Strive CEO Matt Cole also urged GameStop to adopt BTC as a treasury asset.

While the exact BTC purchase amount remains unknown, GameStop’s move aligns with a growing trend of companies holding crypto as a reserve asset.