Why is Elon Musk's Influence Causing X (Formerly Twitter) to Struggle?
Adekunle Joshua
Twitter's valuation has plummeted to $19 billion, representing a substantial decrease from the $44 billion Elon Musk paid for it in October 2022
Following Musk's acquisition, Twitter has experienced a significant decline in its primary source of income, namely, advertising revenue
Additionally, after Musk's takeover, Twitter's user base has dropped by 25%, decreasing from 200 million monthly active users to approximately 150 million
Given the current situation, the outlook for Twitter remains uncertain, as Musk need to strike a balance between innovation and user expectations.