On Tuesday, 22nd of March, crypto.com was chosen to be the official sponsor for the 2022 FIFA world cup. The FIFA world cup is one of the most prominent events globally, bringing millions of people together for a goal. In 2018, FIFA reported that 3.5 Billion people watched the World Cup in Russia last year, with a little above a billion people watching the final match between Croatia and France. Qatar will be hosting the FIFA World Cup this year.
Several companies usually compete to sponsor the FIFA World Cup because of its international marketing capacity. As a result, those investing in the FIFA world cup enjoy exposure in and around the Stadium- in all FIFA official websites and publications. Also, these companies enjoy hospitality opportunities and ambush marketing protection. This year, the privilege lies with Crypto.com.
The company is excited and honored to be the first crypto company to sponsor a FIFA world cup. Steven Kalifowitz, the Chief Marketing Officer for Crypto.com, says, "No sport brings the world together like football, and no sporting event brings the world together the way FIFA World Cup does." He further added, "Only a few brands have the privilege to participate as official sponsors, and we jumped at the opportunity to be the first brand to represent the crypto industry in this historic month-long event."
The exchange branding will feature majorly at the tournament's venues and offer customers opportunities to win merchandise and attend matches.
Aside from this recent sponsorship deal, Crypto.com has several agreements with several sports companies. For example, the exchange has an AUS$25 million partnership with AFL(Australian Football Club) and sponsorship deals with Ultimate Fighting Championship(UFC) and Formula 1. In addition, the exchange has wonderfully leveraged sports and created digital awareness with their deals and sponsorships.