- Capgemini’s survey revealed that two-thirds of 8,000 respondents are curious about the Metaverse.
- The survey showed 51% of the respondents are ready to use the Metaverse if it becomes more accessible to them.
- Charlton Monsanto said challenges are limiting consumers’ adoption of the Metaverse.
Despite the turbulent market conditions, the Capgemini survey revealed the correspondents’ expectations of the Metaverse. Users and enthusiasts of the ecosystem are optimistic that virtual reality has the potential.
According to Capgemini, a business and technology strategy advisor, more than three-quarters of consumers expect the Metaverse to drive their relationships. This relationship includes brands, businesses, and individuals.
Similarly, the survey highlighted that 7 out of 10 organizations believe virtual reality will “be a market differentiator” in customer experience.
Capgemini Survey Shows Growing Interest in Metaverse
The business and technology strategy advisor conducted a survey for 8,000 consumers alongside 1,000 organizations about the Metaverse. These respondents were cut across 12 countries from different sectors—the survey centers around understanding the Metaverse, competency, interest, and impact.
The survey included a group of 380 consumers who identified themselves as “Metaverse-experienced.” Three-quarters of them said they are active participants in the Metaverse.
The data generated from the survey shows that 93% of surveyed consumers are curious about the Metaverse, while— 51% of them signified their readiness to use the Metaverse if it becomes more accessible to them.
Furthermore, the Capgemini survey highlighted the type of metaverse interactions consumers look for. The survey showed that 43% of the respondents would like a virtual reality interaction with friends and family.
Similarly, 39% of the respondents would like a virtual interaction with their colleagues. Gaming-related experiences and commercial activity had 39% and 28%, respectively.
Challenges of the Metaverse
The global immersive experiences offer leader at Capgemini, Charlton Monsanto, said the “consumer-facing Metaverse” needs to address the challenges of accessibility and privacy, among other things, to move forward.
Charlton Monsanto also said education and accessibility remain the biggest challenges for Metaverse and other tech-savvy brands to communicate with consumers.
While there has been increased curiosity about the immersive experience recently, accessibility and robust knowledge of how the ecosystem works still need to be improved.
Conclusively, he added that the potential of the ecosystem is transformative, and consumer curiosity remains high. Therefore, the largest niche — consumer-facing Metaverse, as revealed by the survey — needs to address the challenges for mainstream adoption.
As for curiosity, there are expectations that accessibility and education will tackle the challenge.