Google Revises Its Play Store Policy To Embrace Digital Assets

Google Play Store has updated its policies to allow mobile app developers to embrace digital assets and NFTs

[{"selector":"#anim-cc0f0f3b-1b71-4b42-ade2-329185d20470","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-aa1da1df-ef16-4d6e-9c30-87a765e87ca0","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-48356d4e-1cc6-463b-8d9b-ad90a02eb4ba [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

This move signals Google's support for blockchain-based content within supported applications

[{"selector":"#anim-86c04568-fc03-4d63-8008-1d9cfcc9c3dd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-911a99db-79bd-46cb-af36-0191877c4ae5","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-697a1a29-6ba3-4c19-a2dc-0bbea21caf26","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Joseph Mills, Google Play's group product manager, announced the policy change, stating that it followed consultations with the developer community

[{"selector":"#anim-57a55136-059d-4516-aedb-c264a6632dfe [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ff251e9c-b00f-4072-91ff-ceaa7a8a45dc","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a419d842-c753-4d43-a194-9bc3c5d5162b","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

The aim is to enable new ways to transact blockchain-based digital content within apps and games

[{"selector":"#anim-eba936a8-2854-4506-85ed-95070dd8b614 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-244e4fec-592e-41e8-a7c0-948bf3c60e5c","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d0e842bf-734a-4826-b019-6c29cb8857dd","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Google Play plans to engage with industry partners to enhance its support for blockchain-based app experiences, including secondary markets

[{"selector":"#anim-85777e64-0501-472c-b3d6-990c51303528 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-51cb37ac-523d-40eb-81c0-5e24851b8064","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-61a576ff-299f-4bec-94e2-6748a8ef4582","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

This demonstrates Google's intention to deepen its involvement in the web3 industry

[{"selector":"#anim-cfca735a-7ca6-4c85-b2d0-07016ec01d0f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-526102a6-c402-48c1-ae04-0295c3eb8eef","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7df1e9c4-0081-4ae5-8ccf-c9317a443f5e","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

It is worth noting that Google Cloud has been actively forming partnerships with blockchain platforms like Polygon, Solana, Near Protocol, and Hedera over the past year

[{"selector":"#anim-d4396404-1087-4542-a168-2153fb7faff2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-28975d9c-9edf-4828-bc50-4116c4807024","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a4da18f3-c909-4f4b-b384-dcd77fa129c0","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]