Fashion shows have always been in-person events, where the brands interact with the world through their designers, the runway ramps, a lot of pomp & show, and glittering events designed around the seasonal changes and trends in fashion. Do note that all these fashion shows were held in places where the entry of the common man is either restricted or limited or reserved for the privileged few. So if you want to be at a fashion show in Paris, you need first to get an invite, plan your travel and stay, and then take the pain of actually being there physically after a long and arduous journey and jet lags. With the onset of the pandemic two years back, people also realized that there is an underlying threat to the industry that may restrict an in-person event at any time.
Over the past few months, there has been a rising interest in the concept of the metaverse and its various use cases – mostly creative in nature. The fashion industry has already started taking notice of Metaverse and changing its strategies around it. The experiences that can be achieved within the metaverse is what fashion shows need to explore to see how they can be more experiential than they usually are.
A fashion show in the Metaverse is an exciting opportunity for brands to showcase their latest designs and interact with their audiences in new and immersive ways. Some of these new opportunities presented to the brands are as follows:
Having said all of the above, the question is how it all gets executed and how a brand could create the experience that we keep talking about. While metaverse technologies are continuously evolving, it is believed that the metaverse, aided by Virtual Reality or VR technology, will change the perception of fashion shows by creating a much more immersive and better-simulated environment.
Fashion brands have already made their debut in the Metaverse with NFTs, stores, and some subtle experiences and events for the users; however, once the VR tech marries into the Metaverse properly, fashion show experiences will be a world apart.
Known as immersive digital experiences, VR tech will blend digital fashion and physical realities that will be more interactive and make the experience believable. In simpler terms: it'll be like watching live streams of Instagram, but with headsets on.
With VR Tech –
The amalgamation of Metaverse with Fashion will essentially reshape the experiences around a fashion show in a big way. Brands can leverage this opportunity by engaging with their audiences—both existing and potential—during a Fashion show. The gap between the virtual and real world is continuously narrowing while Web3 advances. The average fashion show enthusiast will increasingly have more choices to express themselves and participate in the fashion industry as an active participant and influence the industry in a significant way. What the real world could not give, in the Metaverse, the user will essentially be king and drive the fashion shows in a big way. We believe newer fashion trends are incoming..