How Bruce Lee NFTs Empower Fans with Gamification

Jim Haastrup
4 Min Read

Key Insights

  • The Bruce Lee Estate has declared that it will create a Web3 presence for the late, iconic martial artist and actor.
  • A legendary video interview clip of Lee in which he changes from live footage into an anime-style character was posted via a tweet this week.
  • The “House of Lee: Genesis” will sell for 0.008 ETH a piece, or around $15.
  • NFT holders to participate in the creative process of this and many more Bruce Lee-centred projects

Thanks to a new agreement with Shibuya, an NFT-driven video platform, the Bruce Lee Estate has declared that it will create a Web3 presence for the late, iconic martial artist and actor.

Bruce Lee

On Tuesday of this week, a legendary video interview clip of Lee in which he changes from live footage into an anime-style character was posted via a tweet, as a teaser for the plans.

Today at 11 a.m. ET, Shibuya plans to offer an open edition Ethereum NFT collection titled “House of Lee: Genesis” for 0.008 ETH apiece, or around $15. This implies that a limitless amount may be acquired before the mintage expires.

The “House of Lee: Genesis” NFT

Due in part to their frequently low pricing, open edition NFTs have gained popularity recently.

And the “House of Lee: Genesis” NFT collection includes illustrations of Lee that were created in collaboration with Shannon Lee, the late icon’s daughter and the creator/president of the Bruce Lee Estate.

The Manifold Mint website describes the NFT as “your ticket to the House of Lee,” despite the fact that its intended usage or future intentions have not yet been disclosed.

This NFT mint is reportedly the first phase of a continuing partnership between Web3 and the Bruce Lee Estate.

Bruce lee

Gamification techniques are also being used to encourage collectors to purchase and even burn (or permanently destroy) several copies in return for prizes.

Letting NFT Holders Have A Say

Shibuya, so far, has concentrated on producing unique video programs that allow NFT holders to participate in the creative process.

NFT holders can select the next narrative route in Shibuya’s debut effort, the anime-style animated White Rabbit series, at the conclusion of each episode.

Owners of these NFTs will have the opportunity to decide how each new stop-motion animation episode of the most recent “Dominion X: Level 2” series by singer Steve Aoki and actor Seth Green’s Stoopid Buddy Stoodios will end.

In December, Shibuya revealed a $6.9 million seed round co-led by Andreessen Horowitz and Variant Fund.

Shibuya is now working on a Bruce Lee animation, although it is unclear whether or not they will produce a Bruce Lee video material by similar means.

In conjunction with the NFT.NYC conference, the film will also be played this week on a Times Square video billboard in New York City.

Disclaimer: Voice of Crypto aims to deliver accurate and up-to-date information, but it will not be responsible for any missing facts or inaccurate information. Cryptocurrencies are highly volatile financial assets, so research and make your own financial decisions.

Follow:
Jim Haastrup is a blockchain and technical writer at Voice of Crypto, where he covers cryptocurrency, NFTs, DeFi, GameFi, and the Metaverse. Before joining Voice of Crypto in 2022, he spent over three years as a senior technical writer across multiple blockchain projects, including Hashtoken, Naxar, and Bino, where he specialized in whitepapers, technical documentation, and content strategy for decentralized finance applications. Jim began his career as a junior technical writer at RM in Canada before advancing to lead technical writing roles at Bulltoken, a cryptocurrency crowdfunding platform in Norway. Throughout his career, he has authored more than 800 articles and collaborated with development teams to translate complex blockchain protocols into accessible content for diverse audiences including developers, investors, and crypto enthusiasts. His work spans ICO/STO/IDO research and analysis, cryptocurrency market trend forecasting, and social media management for crypto brands. Jim has helped numerous startups build their online presence through strategic content marketing, technical whitepapers, and pitch deck development. Jim graduated from the Federal University of Agriculture, Abeokuta (FUNAAB), Nigeria with a Bachelor of Engineering in Electrical Engineering in 2021. Disclosure: No significant crypto holdings.