On Tuesday of this week, a legendary video interview clip of Lee in which he changes from live footage into an anime-style character was posted via a tweet, as a teaser for the plans.
Today at 11 a.m. ET, Shibuya plans to offer an open edition Ethereum NFT collection titled "House of Lee: Genesis" for 0.008 ETH apiece, or around $15. This implies that a limitless amount may be acquired before the mintage expires.
Due in part to their frequently low pricing, open edition NFTs have gained popularity recently.
And the "House of Lee: Genesis" NFT collection includes illustrations of Lee that were created in collaboration with Shannon Lee, the late icon's daughter and the creator/president of the Bruce Lee Estate.
The Manifold Mint website describes the NFT as "your ticket to the House of Lee," despite the fact that its intended usage or future intentions have not yet been disclosed.
This NFT mint is reportedly the first phase of a continuing partnership between Web3 and the Bruce Lee Estate.
Gamification techniques are also being used to encourage collectors to purchase and even burn (or permanently destroy) several copies in return for prizes.
Shibuya, so far, has concentrated on producing unique video programs that allow NFT holders to participate in the creative process.
NFT holders can select the next narrative route in Shibuya's debut effort, the anime-style animated White Rabbit series, at the conclusion of each episode.
Owners of these NFTs will have the opportunity to decide how each new stop-motion animation episode of the most recent "Dominion X: Level 2" series by singer Steve Aoki and actor Seth Green's Stoopid Buddy Stoodios will end.
In December, Shibuya revealed a $6.9 million seed round co-led by Andreessen Horowitz and Variant Fund.
Shibuya is now working on a Bruce Lee animation, although it is unclear whether or not they will produce a Bruce Lee video material by similar means.
In conjunction with the NFT.NYC conference, the film will also be played this week on a Times Square video billboard in New York City.
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