It looks like artists could soon have an opportunity to promote their non-fungible tokens on Spotify. A trial rollout has started, according to the report from MusicAlly – which sources say is very excited about this prospect.
The latest tech company to jump on the NFT bandwagon, Spotify, dived into the web3 world earlier this month (May 3) when they launched “Spotify Island” on Roblox. Spotify is testing new, custom listener experiences on the platform by launching an NFT trial with select artists. The first group of participants includes Steve Aoki and Wombats.
Spotify will not sell NFTs directly, but they are launching a new test that could change the future of music sales. In order to purchase NFTs from the test market, users will need to go through an external marketplace. Spotify has said they won’t take any cut of sales as part of this phase-in period and won’t charge any fee for the service!
To collaborate on this report, some users have reported that Spotify is sending out surveys and even offering people compensation for chats with team members about user attitudes toward NFTs or web3.
Some of the questions shared on Twitter were about the sentiment of NFTs, crypto-related purchases, and why people bought them in their posts. The responses were met with derision by many who posted them on Twitter because they felt like they were transparent attempts at manipulation rather than genuine interest from an open dialog box for discussion. While some users think it is a welcome development.
so i got a pop up on Spotify asking for a survey but it’s actually about them implementing NFTs into their service wtf pic.twitter.com/O8iAf0ORXn
— whip shitties (@swiggity_swagg) May 13, 2022
Spotify has been making moves to get into the world of blockchain. In March, the company posted two job ads for people with experience working on early-stage web3 projects, and it now looks like they’re ready for NFT.
Took a Spotify survey about how they wana make NFTs for fans that can be purchased. If they add that… disaster pic.twitter.com/fT4ZtSIZH5
— bjorkulator (@_barbi_k) May 12, 2022
As of the time of publishing, there are no official reports from Spotify concerning this development.