Telegram, arguably one of the most popular social messaging apps, is set to launch a new ad platform that benefits TON users and $TON holders.
Telegram is set to launch a new ad program that will allow channel owners to get rewards from adverts on their content.
As expected, this new ad service is set to launch on the TON blockchain, painting a very bullish picture for $TON as a cryptocurrency.
Telegram CEO Pavel Durov stated in a blog post that the Telegram Ad Platform would be available to all marketers starting in March 2024.
Channel owners will also get 50% of the revenue Telegram makes from the ads displayed in their channels, while Telegram gets the other half to pay for operating expenses.
The Open Network also announced that these payments will be made exclusively in $TON, creating a "virtuous circle", in which content creators can choose to either take out their $TON or reinvest them to upgrade their channels.
According to Durov, the Telegram Ad Platform would work a lot like Fragment, which enables users to generate unique usernames associated with their Telegram accounts.
Additionally, Toncoin users can even buy and sell these usernames from one user to another.
According to Durov, Telegram channels have a massive following since they receive over one trillion views each month. But only about 10% of these views are monetized through Telegram Ads.
In addition to encouraging the adoption and use of the TON blockchain and Toncoin, the Telegram Ad Platform will give channel owners a new means of generating revenue from their content and expanding their communities.
Telegram has also started investigating the possibilities of blockchain-based gaming. It recently collaborated with Animoca Brands to develop and release games on the TON blockchain. And in order to draw more people to Telegram and TON, Animoca Brands stated in November 2023 that it was set to become the biggest validator on the TON blockchain, with its library of popular games, including F1 Delta Time, The Sandbox, and Crazy Kings.
Moreover, based on data from WorldPopulationReview, Telegram is one of the most widely used messaging apps worldwide, with over 196 million daily active users and 800 million monthly active users.
It is known for emphasizing security, privacy, and innovation, and has features like bots, cloud-based storage, self-destructing messages, and end-to-end encryption.
And now, we have channel owners getting revenue from simply owning a channel.
This is set to be massive, not for telegram alone, but for $TON and its users as well.
According to data from CoinMarketCap, TON has worked its way up to being ranked the 15th largest cryptocurrency by market cap.
According to the charts, TON trades on top of an ascending trendline, and is therefore under bullish dominance.
However, the charts reveal something more:
The chart outlook above shows that TON recently broke above the $2.67 resistance for the first time since breaking below in October 2022, after tumbling down from its all-time high.
This leaves the door open for a TonCoin rally, straight up to anywhere between this $3.65 level where the all-time high sits, and $4.75.
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